Title: Microsoft Collaborates with Incase to Continue PC Accessories Line
In a strategic move, technology giant Microsoft has announced that it will be discontinuing its range of mice, keyboards, and PC accessories. However, a unique partnership with accessory maker Incase aims to ensure that Microsoft’s PC accessories will still be available to consumers under a new brand.
The collaboration with Incase means that Microsoft’s renowned PC accessories will carry on under the Incase brand, utilizing the same manufacturing components and supply chain. Incase will obtain the licensing rights to design a variety of products, including keyboards, mice, webcams, speakers, audio docks, headsets, and the Modern Webcam.
Exciting news for fans of ergonomic keyboards, Incase will also release a new keyboard that was previously under development by Microsoft. Users can expect the same level of quality and performance from the existing Microsoft PC accessories, with the only difference being the branding changing to Incase.
These products will be made available in retail stores, and Incase has set a target of having them back on the market by the second quarter of this year. Microsoft’s decision to discontinue its PC accessories was driven by its strategic move to focus on its successful Surface brand. This partnership with Incase would allow the company to better cater to customer demands and continue offering popular products.
It is noteworthy that Microsoft’s alliance with Incase was not a reaction to any disappointment from the PC community. Instead, it presents an opportunity to meet consumer demand and maintain the availability of beloved Microsoft-designed accessories.
Interestingly, Incase may seize the occasion to develop its own mouse and keyboard designs in the future, thereby bridging the gap between mobile and desktop products.
As technology enthusiasts eagerly await the arrival of Incase-branded Microsoft accessories later this year, industry observers are keen to see what innovative creations may emerge from this collaboration and potential future endeavors with Incase.
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